We went to Colombia. We met the farmers. We couldn't look away.
Point of Origin was founded by Chris and Bob DeNaro after traveling to Colombia and discovering three artisanal farms producing exceptional single-origin coffee. All three farms use regenerative agriculture — companion planting with bananas and native shade trees, zero pesticides, direct and fair trade.
Colombia has the highest biodiversity of any country its size. Arabica grows best between 1,200–1,800 meters above sea level, and all three of our partner farms sit in this sweet spot or above. The result is coffee with extraordinary complexity and depth — flavors you simply cannot achieve at lower altitudes.
Our coffee is light to medium roast, designed to reveal terroir rather than hide behind dark roasting. We believe that if you start with exceptional beans grown in the right conditions, the best thing you can do is get out of the way.
No dark roasts — ever. We don't hide behind smoke. Every bag we sell can be traced back to the exact farm and lot where it was grown. That's what Point of Origin means.
We work directly with our three Colombian producers. No middlemen. Fair prices. Real relationships built on trust and mutual respect.
All three farms use regenerative agriculture — companion planting with bananas and native shade trees, zero pesticides, building soil health for future generations.
Light to medium roasts that let the bean speak for itself. Brew at 192°F — lower than typical — to bring out every nuance of origin.
Chris and Bob DeNaro are brothers who share a passion for exceptional coffee and the stories behind it. After their trip to Colombia, they knew they had to bring these coffees to the people who would appreciate them most — pourover enthusiasts, specialty coffee buyers, and the restaurants and coffee shops of San Francisco.
Their approach: things that don't scale. Personal relationships with every farmer. Hand-selected lots. A commitment to quality over volume. Every cup should tell you exactly where it came from and who grew it.